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View Strategic Plan - Esperanza Covenant Church

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File:Esperanza Covenant Church - strategic plan - 7-06.ppt

Church Planting Strategic Plan 2006-08

Luke 4:18

Esperanza Covenant Church
Hispanic Ministries
Grand Rapids, Michigan
Great Lakes Conference

“Give an opportunity to make new friends in Jesus”

Vision Statement
Transform individuals, families and communities in Grand Rapids by making them agents of change to the world and expanding God’s kingdom

Mission Statement
“Preach the Gospel to the poor, heal the brokenhearted, preach deliverance to captives, recovering of sight to the blind and set liberty them that are bruised”

God’s power to transform
Prayer’s power to restore
Friendship to connect
Love’s power to forgive
Discipleship to Empower
Worship to rejoice

SWOT Analysis

Internal Strengths
•  ECC has 4 months history
•  Collocated with FCC, Union High School, Hispanic community
•  Focused Christian core team
•  FCC and Thornapple support
•  Experienced and gifted leadership
•  Equipped facilities, office, gym and classrooms
•  Bilingual core team/volunteers
•  Temporal worship band
•  Temporal communication material  

External Opportunities
•  Schools partnerships expansion/volunteers
•  Spectrum Health Clinic & Family Outreach
•  FCC and Thronapple connections
•  Markets, rstaurants, factories
•  Spectrum Health Collaborative Task Force
•  Outreach programs as Backpack distribution, TGP, “Navidad en el vecindario”, marriage seminaries, parenting classes and family support groups.
•  Open community/ audience to hear about Esperanza vision/mission

Internal Weaknesses
•  In need of more core team members
•  In need of more worshipers members
•  The final Esperanza LOGO design and print
•  Website and CD promo for fundraising purposes  

External Threats
•  Anti-immigrant climate
•  Economic crisis, no jobs
•  Building of trust on the neighbors/neighborhoods
•  Family orientation programs needed
•  Lack of resources/mentoring/tutoring for children

1st Phase 2006

Goal #1
Contact and share the love of God with 150 Hispanic families in Grand Rapids between July 2006 and June 2007.

Testify about the existence of Jesus, and share through personal experiences God’s power to change and restore our lives.


➢  Visit the neighborhoods and make contact with Hispanic families with the help of the members of the Anglo congregation, also through schools, referrals, and others.

➢  Distribution of school supplies for elementary school students during the third week of September and reach to the first 100 families (each gift will have the donor’s name).  Saturday September 9th from 10 a.m.-12 p.m.

➢  Promote and organize a Thanksgiving lunch or dinner and distribute at least 50-60 grocery baskets and make contact with another 100 families.

➢  Give away 150 toys for children within the Hispanic community.  This would be families that have already participated in previous events and other new families referral by them.

➢  Promote and organize a Christmas dinner for the community using the existing database.

➢  Select a group of 10 couples (believers and non-believers) to participate in a “Couples Seminar” (February) using PAIRS/PREP.

➢  Advertise and organize three more events to testify and to outreach (Mother’s Day, Father’ Day, and 4th of July).


•  Visit families and individuals referred to this ministry.

•  Network and develop a survey system to gather information about the needs of the community.

•  Each event will be planned beforehand and any changes will be adjusted only in case of need of the strategy.

•    The school supplies, toys, and grocery baskets will be collected and donated voluntarily.

•  Every week there will be contact with a new family from the community or with members from both churches that are interested in participating with Esperanza Covenant Church, also there will be contact with the outreaches from the first four months.

•  Brochures and flyers will be accessible at the first activity in September 9th from 10 a.m. to 12 p.m., snacks will be available, and a short (5-7 minutes) message to testify and bless will be shared.  Each participant will fill out a registration form to be part of our database.  Gym.

•  The Thanksgiving lunch and basket distribution will be on November 18th at 10 a.m.  Only 60 baskets (depends on the donations) will be distributed.

•  Christmas Toys distribution will be Saturday 17th at 10 a.m., refreshments will be served.

•  Share message on December 31st, about God’s provisions and blessings (special New Year’s dinner).

•  Family support groups, marriage retreat and trainings

•  Mother’s Day, Father’s Day and Independence Day BBQs will take place in parks or other facilities. 

•  Preview services November 5th, December 10th, January 7th, February 11st.

Goal #2
Develop a support group of 40 people, 20 Anglos and 20 Hispanics.

Provide organizational, logistical, and financial support, as well as planning, and leadership with the help of spiritual gifts/talents, to building the foundation of Esperanza Covenant Church working jointly with the pastor in the expansion of God’s kingdom in Grand Rapids.


➢  Make presentations to share the vision and mission of ECC and invite FCC members and non-members to become part of this challenge of faith.

➢  The group will get together at least every two weeks once the church planting begins, to plan, organize, and discuss how to improve each event.  In each meeting there will be worship, prayer and a meditation on God’s word.

➢  Maintain communication permanently with the pastor and within group members.

➢  Responsibilities will be distributed accordingly to spiritual gifts, abilities, and talents.

➢  Have once a month during the first moths a prayer and planning retreat, and work with the areas mentioned in this document. (October 28 or November 14)

•  Make presentations to individuals, families or to group of friends about the development of Esperanza Covenant Church’s vision, mission, values and action plan.

Goal #3
Begin a discipleship process with at least 10-12 people during the first year.

Teach the biblical foundation to edify and strengthen a new life in Jesus Christ, establishing a relationship with the Holy Spirit; also teach a life with prayer and a solid leadership to multiply the kingdom of God.


➢  The first 10-12 people that give their lives to Christ will be referred to a discipleship class for 6-9 month, these classes include inner healing and devotional retreat (including baptism).

➢  After this first stage, they will be directed to a 3 to 4-month leadership class and to begin working in any of the church’s ministries.

➢  Identify and provide at least two home-based bible studies in the neighborhood.

➢  Identify and define the methodology and resources that will be used in the discipleship process and in the home-based bible studies.



•  The discipleship classes will be once a week for 60 minutes (an hour), and the curriculum consists on teaching the basic foundations of the bible, prayer, stewardship, and a close relationship with Jesus.

•  The meeting place will be decided based on the need.

•  The core group members that are already believers would have a series of classes/sessions to strengthen their commitment with Jesus and to the church (this will include the church’s history and doctrine).  There will be at least 5 meetings to consolidate.

Goal #4

Advertise Esperanza Covenant Church in the five main sectors of the Grand Rapids community; at the Hispanic community, school districts, community-based organizations, corporations and businesses.

Communicate to the community and to the different social, public, and religious sectors of the Esperanza’s vision, mission, values, goals and objectives.


➢  Development of the communications tools; brochures, newsletters, flyers, letters of introduction, business cards, website, an official logo to make the church known.  (Including activities, events, counseling services, bible studies)

➢  Make presentations and participate jointly with other pastors, business people like the Chamber of Commerce, non-profit organizations, elected officials and members from the city council, school districts, and community centers.

➢  Keep informed local Covenant congregations about our activities, as well as our needs.


•  Contact Hispanic families on the streets, public places, like markets and restaurants, first established friendships and then recognize their needs.

•  Contact professional designers inside and out of the church to collaborate and donate their time in the logo’s design, proof, and print, as well as for the other communication tools.

•  Make an official introduction of myself to the community leaders of Grand Rapids, presenting them Esperanza Covenant Church’s vision and mission, and the expectation of the ministry’s complete (holistic) development in the community.

Goal #5

Have a prayer group of at least 10 people from First Covenant Church, also the prayer group from the core group.

Keep prayer as a priority within the group, and at the same time develop intercession and warfare.  Increase group prayer periodically and experience God’s gracefulness and power through the Holy Spirit.


➢  Facilitate and train members of the core group on the prayer dynamics to be implemented.

➢  Start prayer group according to the needs and petitions of the church.
➢  Have prayer meetings everyone together at least once a week for an hour, worshiping and sharing the word of God.

➢  Pray before starting each event, meeting, service, visitation or any other activity relating to the church.

Goal #6
Recruit at least two people responsible to lead the following ministries: children, worship, family counseling, prayer, family groups, communications, outreach and finances.

Train and develop spiritual gifts and talents within the support group to serve Jesus on this primary stage of church planting.

➢  Identify spiritual gifts and talents within the support group through the assignment of responsibilities according to their integral availability.

➢  Each ministry will be implemented according to each month’s existent need.

➢  Develop local strategies for the first stages of church planting along with child care provided during services.

•  The development of each ministry will be planned accordingly to the needs.

•  Plan jointly with the pastor, and define the goals, objectives, and the desired outcomes of each activity.

•  Each ministry will be able to meet in groups or individually with the pastor, and each activity or meeting will have a time of prayer.

Goal #7
Along with the core group ministry at least 3 worshipers will be included as part of Esperanza Covenant Church’s worship team.

Recruit worshipers that can be used by the Holy Spirit, and be instruments of praise within the faith community.


➢  Make contacts of believers that have those spiritual gifts through First Covenant and Thornapple members.

➢  Make contacts of believers through friends and other members of the ministry group, that wish to serve God within the worship ministry during the first two years, also that are willing to train others at the time of the planting. 


•  Conduct special prayer meetings and present Esperanza Covenant Church’s Plan.

•  Emphasized in each ministry group meeting to pray for the worshipers.


a)  In the first service have at least 150 people assisting
b)  Have a support group of at least 40 people
c)  Have accomplished all of the arranged events (80%)
d)  Have a database with at least 150 families
e)  Have the communication tools ready (business cards, brochures, flyers)
f)  Have connections with al least 40% of the mentioned sectors in Goal #4
g)  Have at least one bible study established
h)  Have the prayer group meeting weekly
i)  Have the leaders of each ministry getting together weekly
j)  A fiscal/financial system of the church functioning on a regular basis
k)  Obtain the religious organization incorporation 501 (c) 3
l)  Have at least three musicians serving in the Worship ministry

•  Revise with the support group every two months the methodology, strategies and outcomes (redefine strategies if necessary).
•  There will be evaluations completed by the pastor and his ministry coach, Larry Sherman.

2nd Phase 2007

Goal #1
Make contact and share God’s love with at least 200 families from July 2007 – June 2008 in Grand Rapids.

Goal #2
Maintain the initial support group with 20 Anglos and increase to 35-40 Hispanics.

Goal #3
Continue and conclude the discipleship process of the first 10-12 people and then start a second group.

Goal #4
Maintain and continue the development of the network with the four sectors reached during the first year; Hispanic Community, schools, community center, business, and politicians.

Goal #5
Maintain and increase from 5-10 Hispanics, the membership of the prayer group.

Goal #6
Each one of the ministries; children, worship, family counseling, prayer, family groups, communications, and finances, will have on going activities during the week, as well as, Sunday school and Leadership Development School.

Goal #7
Have at least 80-100 people in attendance for each service.

Goal #8
Increase the number of in-home bible studies from 1-3.


Category:Seeding - Preparation for Church Planting
Category:Strategic Ministry Plans
Category:Your Mission Field’s Unique Needs