View Marketing Plan - Sample
Marketing Plan - Sample 2005
Contacts
Outreach Media 800.991.6011 (Larry Potter x3272)
Arbor Digital 248.554.0700 (Mike Parmerlee)
Main Office Mailers 734.455.9810 (Bob Tempski; Jason Will)
Lindsay Henry 734.564.7773
The Plan
1 New invite cards with fresh look and new service times
• Designer: Lindsay Henry
2 Fear Factor to 10,000 homes, mailed out for Jan. 9
• Designer: Phil Tran & Scott Johnston
3 Two Service Kickoff to 10,000 homes, mailed for Feb. 6
• Designer: Lindsay Henry
4 Easter: Possibly another mailing, but at the very least an invitation card.
• Designer:
Type of Marketing
11,000 cards (color front/black & white back)
10,000 to mail; 1,000 to hand out
Production Costs
11,000 cards printed by Outreach: $1,507 (for half sheet)
11,000 cards printed by Arbor: $1,012 (for half sheet)
$ 819 (for quarter sheet)
Mailing Costs
• On either 5.5x8.5 or 4.25x5.25 through MOM:
0.063c postage x 10,000 $630.00
10,000 Residential addresses 125.00
Production Set Up 50.00
Inkjet Addressing $35/1000 350.00
Additional Entry Points 30.00
Total charges to MOM: 1185.00
• Through Outreach Media:
0.059c processing x 10,144 $598.50
Postage due post office (0.063c) 639.07
Add shipping 132.00
$1369.57
Total Costs (Fear Factor)
Total Cost of Outreach: $2237.50 + $639 postage = $2876.50
Total Cost of In House: $819 + 1185 = $2004.00
Savings of… 872.50
Category:Phase 4 - Launch & Grand Opening