Navigation

 ·   Wiki Home
 ·   Wiki Help
 ·   Categories
 ·   Title List
 ·   Uncategorized Pages
 ·   Random Page
 ·   File Upload
 ·   Uploaded Files
 ·   Recent Changes
 ·   RSS
 ·   Atom
 ·   What Links Here

Active Members:

Search:

 

Create a Page:

 

View Marketing Plan - Sample

Marketing Plan - Sample 2005

Contacts
Outreach Media         800.991.6011 (Larry Potter x3272)
Arbor Digital       248.554.0700 (Mike Parmerlee)
Main Office Mailers   734.455.9810 (Bob Tempski; Jason Will)
Lindsay Henry     734.564.7773

The Plan
1 New invite cards with fresh look and new service times
•  Designer: Lindsay Henry
2 Fear Factor to 10,000 homes, mailed out for Jan. 9
•  Designer: Phil Tran & Scott Johnston
3 Two Service Kickoff to 10,000 homes, mailed for Feb. 6
•  Designer: Lindsay Henry
4 Easter: Possibly another mailing, but at the very least an invitation card.
•  Designer:

Type of Marketing
11,000 cards (color front/black & white back)
10,000 to mail; 1,000 to hand out

Production Costs
11,000 cards printed by Outreach:    $1,507 (for half sheet)
11,000 cards printed by Arbor:  $1,012 (for half sheet)
              $  819 (for quarter sheet)

Mailing Costs
•  On either 5.5x8.5 or 4.25x5.25 through MOM:
0.063c postage x 10,000       $630.00
10,000 Residential addresses       125.00
Production Set Up           50.00
Inkjet Addressing $35/1000       350.00
Additional Entry Points         30.00
Total charges to MOM:      1185.00

•  Through Outreach Media:
0.059c processing x 10,144     $598.50
Postage due post office (0.063c)    639.07
Add shipping             132.00
                  $1369.57

Total Costs (Fear Factor)
Total Cost of Outreach:  $2237.50 + $639 postage = $2876.50
Total Cost of In House:  $819 + 1185 =            $2004.00
Savings of…                    872.50


Category:Phase 4 - Launch & Grand Opening

Categories: